business - blog

What Is M&A? A Complete Guide to Mergers and Acquisitions with the Worst Failure Case in History Whether you’re a business student, an investor, or just curious about how companies grow, you’ve probably heard of M&A —short for Mergers and Acquisitions . But what does it really mean, and why does it matter? Let’s break it all down. What Is M&A? MERGERS & ACQUISITIONS stands for the purchase and merger of a company as an effective means of re-nationalizing the company's business to respond to changes in the business environment. A merger combines two companies into one new entity. An acquisition involves one company taking over another, either by buying shares or assets. Companies pursue M&A to expand into new markets, acquire technologies, eliminate competitors, or boost profitability through synergies. M&A Types and Classifications Classification Type Description Relationship      Horizontal M&A Between companies in the same indu...

  The definition of Marketing - Marketing means working with markets According to Philip Kotler, marketing is “the process of satisfying human needs and wants through exchange.” At its core, marketing is about understanding what people need and want—and delivering value that meets those desires. Key Elements: Needs : Basic human requirements (e.g., hunger) Wants : Specific forms of needs shaped by culture or personality (e.g., delicious food) Demands : Wants backed by purchasing power, this is where businesses focus their attention In the end, marketing aims to achieve customer satisfaction through exchange and transactions . Strategic marketing: Long-term forecast → Concept development, concept testing, product development, test marketing included Tactical marketing: including sales analysis, image tracking, customer satisfaction survey, price comparison analysis, communication analysis/evaluation Marketing Strategy Elements The 4Ps are strategic tools compani...